In the B2B marketing sector, visibility is a major challenge. With growing competition, it is crucial to optimize your content for SEO (Search Engine Optimization) in order to attract qualified visitors. But optimizing content is not just about inserting keywords:...
In the dynamic world of website management, regularly updating WordPress and its plugins is not only recommended, it's essential. Not only do they strengthen your site's security, but they also enable you to improve performance and add new features. In this article,...
In an ever-changing business landscape, marketing automation has become an indispensable pillar for companies wishing to remain competitive. Imagine a marketing strategy where repetitive tasks are automated, customer interactions are personalized on a massive scale,...
In today's digital landscape, creating a sustainable content strategy is crucial for B2B companies looking to attract, engage and convert customers. Research reveals that 72% of marketers see content marketing as a key lever for increasing engagement and generating...
After shape and color, there's a 3rd and final important element in logo design: typography. In its purest definition, typography is the art of assembling characters together to compose words and phrases, and then printing them. This method was perfected in the...
In our first article, we explained the importance of logo shapes and the significance of each one. But a logo can also be recognized by the colors or color combinations used, which represent the company's values and subconsciously influence consumer choice. Often...
